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June 5, 2023
Sales Promotions Beyond the Short-Term: Aligning Your Strategy with Long-Term Marketing Goals
Discover the power of sales promotions beyond quick wins. Learn how they can drive sustainable growth, shape consumer behavior,…
March 23, 2023
Sales Promotion Planning: A Comprehensive Guide
Imagine this - you have a fantastic product or service, and you know it’s something that people will love. However, despite your…
February 14, 2023
Clarity in Promotion Communication: Lessons from ‘Pepsi, Where’s My Jet?’
Are your sales promotions clear and prescriptive enough to avoid legal trouble? Learn from the infamous case of the 'Pepsi…