Extended Warranties: A Promotions Strategy that Pays for Itself

When you run an extended warranty promotion, you not only give your customers added value and a reason to buy from you-you’re also building consumer confidence in your brand and product. Extended warranties can be a great way to boost your sales, and they often pay for themselves.

Cost-Effective Ways to Bolster Your Brand

Product extension

Offer an extended warranty on a specific product.

Bundle extension

Offer an extended warranty when customers purchase multiple products.

Category extension

Offer an extended warranty on a category of products.

Trade-in extension

Offer an extended warranty when customers trade in their old product.

These ideas are just some inspiration for your next extended warrranty campaign. Have something else in mind? Let’s talk!

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Get the Benamic Advantage

With a global presence and a long history of success, you can be sure that we know what works, which channels produce the best results, and how to plan and run a successful promotion from start to finish.

Boost Retail Sales

Let your consumers know that your product is backed by a warranty with a promotion designed to remove any hesitation, increase brand trust, and get them to buy now! With an extended warranty, you can reinforce product quality perception while inspiring purchase action.

Low Return and Repair Redemptions

Warranty promotions have one of the lowest claim rates in business. In fact, some studies show that warranty products may have a rate as low as 1%!  This means you can spend less money on refunds and more on marketing for that competitive edge.

A Marketing Tactic that Builds Customer Trust

Warranties promote trust in the quality and price point of a product, meaning customers are more likely to buy. Combine this with long-term profitability and you have a winning strategy. Warranty extensions and longer warranty periods add virtually no cost but can have a big impact on sales.

Happy Customers are Good for Business

When you take care of your customers, they're more likely to stick around. And that's great news for your brand! Extended warranties can be a great way to show your customers that you're looking out for them. In fact, a study conducted at Harvard Business School found that increasing customer loyalty by 5% increased company earnings by anywhere from 25% to 95%. So, it's worth it to invest in your customers' happiness!


Trusted promotions partner of leading global brands

  • Benamic have been running successful promotions for us for over 10 years and obviously a key objective for Canon is always to deliver a really simple and positive customer journey, so it's important that we trust an agency that we know can deliver on the high demands of the brand. - Canon
  • The whole process was well managed and the support we got from the team involved was amazing. We appointed Benamic to develop an incentive program for valued customers within our trade channel... all the requirements we asked for were executed and the program is live with success. I look forward to working with them on advancing the program and could not recommend them more highly. - Hive
  • Dynamic and collaborative company to work with. Benamic has proven themselves to be a dynamic and collaborative company to work with. With this particular project, they were eager to collaborate and offer solutions. They also provide a variety of reporting options to help us improve. - Bosch

Our Track Record Speaks Volumes

142k+

Warranties Registered

122

Countries

2000+

Managed Promotions


What's Invoved?

End to End Extended Warranty Promotions

Everything you need to launch and successfully run global promotion all under one roof.

Promotion Management & Consultancy

Dedicated account manager for promotion planning, set-up, and management.
We’ll assist you in organising, setting up, and managing everything needed in your campaigns. You can get in touch with your dedicated account manager to address any issues and make sure your initiatives are successful.

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Promotional Microsite

Design and development of promotion microsite.
Get the most out of your extended warranty promotion with an optimised microsite. Our design and functionality options are extensive, or we can create a custom solution to meet your needs.

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Warranty Registration & Claims Processing

Issuing warranty certificates and dealing with warranty claims.
We’ll take care of everything for you. We have AI-assisted and automated systems that will handle everything for you quickly and easily. So, you can relax and know that everything is taken care of.

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Logistics Management

Management of repair or replacement requests.
Our system is designed to provide you with the smoothest and most streamlined process possible whenever one of your customers requires service.

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Customer Care & Communication

We’ll carry the weight of your promotion customer support.
Keep your customers up to date on the progress of their cashback claims with email notifications customised to your brand. Our premium customer support is available in 30 languages.

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International Payments

Automated issuing payments via a range of payment options.
Our payment solution is convenient and flexible, with a range of payment methods to choose from. We offer our services worldwide, so you can easily pay out anywhere you need.

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Risk & Compliance

Ensuring your brand, promotion and bottom line are always protected.
We understand the complex world of promotion risk and compliance, helping you avoid potential costly fines, reputation damage and financial losses. We’re also ISO 27001, ISO 9001 certified and GDPR compliant, so we walk our talk with security and compliance.

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Reporting & Insight

Access to our powerful online dashboard.
When you don’t have the right data, it’s hard to make smart choices, so that’s why we give you a powerful online dashboard to help you track and measure your promotion performance.

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Take Your Extended Warranty Promotion to the Next Level

We have all the tools you need, as standard, to run a successful promotion but if you want to
take it one step further, explore our range of Promotion Enhancements.

Related Promotions

Helpful Resources

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Give Your Customers Peace of Mind

If you’re looking for a way to show your customers that you care, extended warranties are the perfect solution. Contact us today to learn more.