Categories

Oscar-worthy promotional tactics to activate brand-movie partnerships

Lights, camera, action! With the countdown to the Oscars now in full swing, we’ve pulled together some insight into how and why…

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How to respond to sudden changes in consumer behaviour with last- minute sales promotions

Discover how to turn sudden changes in consumer behaviour to your advantage with last-minute sales promotions. Learn how to…

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The Power of Promotions: Crafting Long-Term Love Stories, Sparking New Flames and Avoiding Brand Breakups

Transform Valentine's Day 2024 with targeted promotions and loyalty tactics. Learn to engage customers meaningfully and avoid…

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How to seamlessly leverage key 2024 marketing trends within promotional activity

Explore how 2024's marketing trends can elevate your promotional tactics. Learn from real-world cases like Google’s Pixelbook and…

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Influencer and Brand Partnerships

Supercharge Your Holiday Giveaways with Influencer and Brand Collaborations

Holiday giveaways are a key promotional tactic marketers can deploy to ensure their brand stands out from the crowd. We’ve talked…

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Brand CSR and Sustainability

Leveraging Promotions to Support Brand CSR and Consumer Engagement

Explore the art of blending promotions with brand CSR. Our blog discusses how aligning marketing strategies with social…

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Inclusive Marketing for Campaigns That Truly Resonate

Explore inclusive marketing in promotions: authentically engage diverse groups for genuine brand connections and lasting impact.

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Promiscuous Shoppers: Who Are They and How Can Your Brand Leverage Their Shopping Habits?

Explore the untapped potential of promiscuous shopping habits. Dive into our insights to craft campaigns that resonate and turn…

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Not Just a Price Tag: Black Friday Strategies That Add Real Value

Black Friday redefined: It's not just about slashing prices. Uncover strategies that add lasting value.

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Brand Trust: The Silent Force Behind Every Purchase Journey

Trust isn't just a feeling; it's the bedrock of authentic brand-consumer relationships. Explore the intricate journey from…

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How The 2023 Rugby World Cup Offers Fresh Marketing Avenues for Brands

he 10th Men’s Rugby World Cup in France isn’t just a feast for sports enthusiasts. It's a golden stage for brands to shine and…

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Sport-Related Marketing Campaigns to Take Inspiration From in 2023 and 2024

67% of sports fans find brands more appealing if they sponsor sporting events, so there’s much incentive to involve your brand in…

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Defensive Marketing 101: How to Protect and Grow Your Market Share

Unlock the secrets of defensive marketing to safeguard your market share. Learn tactics that work.

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From Practicality to Pleasure: Balancing Hedonic and Utilitarian Appeals in Marketing

Explore how brands weave practicality and pleasure into irresistible marketing magic. Dive into real success stories now!

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Summer Marketing: A Guide to Sizzling Summer Campaigns

Get insights on how to boost your summer marketing efforts. Learn about consumer behavior changes in the summer season,…

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