Increase Your Bottom Line with B2B Loyalty Programs

With our B2B reward programs, you can offer buyers flexible incentives like cashback offers and rebates to encourage them to buy more and increase the size of their orders.

Your Business-to-Business Loyalty Program Your Way

B2B loyalty programs come in different shapes and sizes. The type of program you choose should be based on your business goals. Here are some of the most popular types of B2B loyalty programs:

Cashback Programs

With a cashback or rebate program, companies earn rewards based on a percentage of their purchases. The more they spend, the more cash back or rebates they earn. This type of program is ideal for companies that want to encourage their clients to spend more.

Points Programs

Points programs are similar to cashback and rebate programs, but instead of earning cash back or rebates, businesses earn points that can be redeemed for merchandise, travel, or other rewards. This type of program is ideal for companies that want to provide their clients with a wide range of rewards options.

Tier-based Programs

Tier-based programs offer varying levels of rewards based on how much a business spends. The more a business spends, the higher their tier and the greater the rewards. This type of program is ideal for businesses that want to encourage their customers to spend more so they can reach the highest tier and earn the best rewards.

These ideas are just some inspiration for your loyalty program. Have something else in mind? Let’s talk!

Get in touch

Fulfil Your Marketing Goals with a B2B Loyalty Program

Increased Customer Retention

It's no secret that price is a major factor in any B2B purchase decision. However, just because a business sells to other businesses doesn't mean the customer's experience isn't important. In fact, the post-purchase experience is crucial for B2B customers, which is why loyalty programs are a better choice for keeping customers than relying solely on price-based discounts.

Greater Sales and Profits

Businesses that invest in business-to-business loyalty programs are typically rewarded with increased sales and profits. This is because loyalty programs help create motivated customers who are more likely to buy from a business again. In addition, loyalty programs can also result in larger orders from customers who are trying to reach a higher tier and earn more rewards.

Improved Brand Awareness and Word-of-Mouth Referral Opportunities

A business-to-business loyalty program can also help increase brand awareness. Happy customers are more likely to tell others about the business. And also, when customers are enrolled in a loyalty program, they are more likely to see and interact with the brand regularly, which can help keep the business top-of-mind.

Loyalty Reward Program Data at Your Fingertips

Another advantage of business-to-business loyalty programs is that they provide businesses with valuable data about their customers. This data can be used to improve customer experience, target marketing campaigns, and make better decisions about product development and prices.

Want the inside scoop?

Download Our Service Overview Brochure

A simple but helpful overview of the Benamic service offering, giving insight on promotion mechanics with industry case studies.

GET ACCESS NOW

ELEVATE YOUR SALES STRATEGY

Access Our Sales Promotion Planning Workbook

Sales Promotion Planning Template

Trusted Promotions Partner of Leading Global Brands

  • Benamic have been running successful promotions for us for over 10 years and obviously a key objective for Canon is always to deliver a really simple and positive customer journey, so it's important that we trust an agency that we know can deliver on the high demands of the brand. - Canon
  • The whole process was well managed and the support we got from the team involved was amazing. We appointed Benamic to develop an incentive program for valued customers within our trade channel... all the requirements we asked for were executed and the program is live with success. I look forward to working with them on advancing the program and could not recommend them more highly. - Hive
  • Dynamic and collaborative company to work with. Benamic has proven themselves to be a dynamic and collaborative company to work with. With this particular project, they were eager to collaborate and offer solutions. They also provide a variety of reporting options to help us improve. - Bosch
Case Studies Library
Miele Perfect Pair Cashback Promotion

Miele Perfect Pair Cashback Promotion

Learn how Miele’s 'Perfect Pair' campaign effectively met sales objectives and broadened brand perception. Against a…

Read More

Hisense UEFA Women’s EURO 2022 Cashback Promotion

Explore how Benamic's end-to-end promotion management expertise helped Hisense create a successful UEFA Women's EURO…

Read More

Panasonic Promotions

Panasonic Lumix G Voucher

Discover how Benamic harnessed its promotional management expertise to boost Panasonic's Lumix G80 camera launch across five…

Read More

Our Track Record Speaks Volumes

3600+

Managed Promotions

122

Countries

6M+

Claims Processed


What's Involved?

End to End B2B Loyalty Promotions

Everything you need to launch and successfully run your loyalty program all under one roof.

Promotion Management & Consultancy

Dedicated account manager for promotion planning, set-up, and management.
Get help with the planning, set up, and management of your B2B loyalty program. Your dedicated account manager will be there to help you every step of the way.

Get Started

B2B Loyalty Portal

Design and Development of Promotion Microsite and Loyalty Portal
Get the most out of your loyalty program with an optimised microsite and loyalty portal. Our design and functionality options are extensive, or we can create a custom solution to meet your needs.

Learn More

Loyalty Reward Claims Processing

AI-Assisted Claims Processing, Validation and Fraud Detection
AI-assisted claims processing to verify information about products and customers, detect promotional fraud, and process loyalty reward claims and issue points quickly and easily.

Learn More

International Rebate Pay Outs

Automated issuing reward payments via a range of payment options
Our global pay out solution is convenient and flexible, with a range of payment methods to choose from. We offer our services worldwide, so you can easily pay out anywhere you need.

Learn More

Reward Fulfilment

Fulfilment of rewards that your customers will notice.

Whether you need help with delivering physical rewards to customers or setting up an online system for claiming digital rewards — we have got you covered.

Learn More

Reporting & Insight

Access to our powerful online dashboard.
When you don’t have the right data, it’s hard to make smart choices, so that’s why we give you a powerful online dashboard to help you track and measure your promotion performance.

Learn More

Customer Care & Communication

We’ll carry the weight of your promotion customer support.
Keep your customers up to date on the progress of their cashback claims with email notifications customised to your brand. Our premium customer support is available in 30 languages.

Learn More

Risk & Compliance

Ensuring your brand, promotion and bottom line are always protected.
We understand the complex world of promotion risk and compliance, helping you avoid potential costly fines, reputation damage and financial losses. We’re also ISO 27001, ISO 9001 certified and GDPR compliant, so we walk our talk with security and compliance.

Learn More

Take Your B2B Loyalty Program to the Next Level

We have all the tools you need, as standard, to run a successful loyalty program, but if you want to take it one step further, explore our range of Promotion Enhancements.

Related Promotions

Helpful Resources

Blog Library

What You Need to Know Before Running a Trade-In Promotion

Why do top brands use trade-in and trade-up campaigns to boost sales and engage customers? Discover the benefits of these…

Read More

Influencer Marketing: The Winning Strategy for Your 2024 Summer Campaign

Boost your summer marketing with influencer campaigns. Build effective collaborations with practical tips, tested…

Read More

Free Gift Promotion

Gifts Galore: Supercharge Your Brand with Gift with Purchase Campaigns

A Gift with Purchase (GWP) campaign is a cost-effective way to maximise sales while maintaining desired price points and…

Read More

Get Started

Choose Benamic for Global B2B Success

Global B2B success is easy with Benamic. We have one of the industry’s most comprehensive rewards catalogues, allowing you to create programs that appeal to B2B customers.