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Decoding the Cashback vs Discount Dilemma: 8 Key Factors for Marketers to Consider

Choosing the right promotion—cashback or discount—can be pivotal to your marketing strategy. It's more than a coin toss; it's a…

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Promotion Playbook Series – Part 2: Unlocking Business Potential with Sales Boosting Promotions

Ready to accelerate your sales? Our Promotion Playbook Series dives deep into the world of sales boosting promotions. Explore the…

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Promotion Playbook Series – Part 1: Brand Awareness Promotions that Amplify Your Reach

From the flood of businesses all vying for customer attention, how do you ensure your brand sails smoothly and stands out? Dive…

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Sales Promotion Planning: A Comprehensive Guide

Imagine this - you have a fantastic product or service, and you know it’s something that people will love. However, despite your…

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Free Gift Promotion

Gifts Galore: Supercharge Your Brand with Gift with Purchase Campaigns

A Gift with Purchase (GWP) campaign is a cost-effective way to maximise sales while maintaining desired price points and without…

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Sales Promotions For A New Product Launch

You walk into a store and have the option between two different brands of air fryer. Brand A is selling at the normal price, but…

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Clarity in Promotion Communication: Lessons from ‘Pepsi, Where’s My Jet?’

Are your sales promotions clear and prescriptive enough to avoid legal trouble? Learn from the infamous case of the 'Pepsi…

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Sport-Related Marketing Campaigns to Take Inspiration From in 2023

67% of sports fans find brands more appealing if they sponsor sporting events, so there’s much incentive to involve your brand in…

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Cashback Promotions: How Do They Work?

With a well-executed cashback campaign, businesses can achieve great results, both in terms of increased revenue and better…

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