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- Decoding the Cashback vs Discount Dilemma: 8 Key Factors for Marketers to Consider
- CluneTech recognised for their Winning Approach to Promoting Wellness
- Promotion Playbook Series – Part 2: Unlocking Business Potential with Sales Boosting Promotions
- Promotion Playbook Series – Part 1: Brand Awareness Promotions that Amplify Your Reach
- Sales Promotion Planning: A Comprehensive Guide
March 23, 2023
Sales Promotion Planning: A Comprehensive Guide
Imagine this - you have a fantastic product or service, and you know it’s something that people will love. However, despite your…
February 14, 2023
Clarity in Promotion Communication: Lessons from ‘Pepsi, Where’s My Jet?’
Are your sales promotions clear and prescriptive enough to avoid legal trouble? Learn from the infamous case of the 'Pepsi…
January 26, 2023
Cashback Promotions: How Do They Work?
With a well-executed cashback campaign, businesses can achieve great results, both in terms of increased revenue and better…
May 15, 2023
Decoding the Cashback vs Discount Dilemma: 8 Key Factors for Marketers to Consider
Choosing the right promotion—cashback or discount—can be pivotal to your marketing strategy. It's more than a coin toss; it's a…
April 13, 2023
Promotion Playbook Series – Part 2: Unlocking Business Potential with Sales Boosting Promotions
Ready to accelerate your sales? Our Promotion Playbook Series dives deep into the world of sales boosting promotions. Explore the…
April 3, 2023
Promotion Playbook Series – Part 1: Brand Awareness Promotions that Amplify Your Reach
From the flood of businesses all vying for customer attention, how do you ensure your brand sails smoothly and stands out? Dive…
March 23, 2023
Sales Promotion Planning: A Comprehensive Guide
Imagine this - you have a fantastic product or service, and you know it’s something that people will love. However, despite your…
March 10, 2023
Gifts Galore: Supercharge Your Brand with Gift with Purchase Campaigns
A Gift with Purchase (GWP) campaign is a cost-effective way to maximise sales while maintaining desired price points and without…
March 2, 2023
Sales Promotions For A New Product Launch
You walk into a store and have the option between two different brands of air fryer. Brand A is selling at the normal price, but…
February 14, 2023
Clarity in Promotion Communication: Lessons from ‘Pepsi, Where’s My Jet?’
Are your sales promotions clear and prescriptive enough to avoid legal trouble? Learn from the infamous case of the 'Pepsi…
February 1, 2023
Sport-Related Marketing Campaigns to Take Inspiration From in 2023
67% of sports fans find brands more appealing if they sponsor sporting events, so there’s much incentive to involve your brand in…
January 26, 2023
Cashback Promotions: How Do They Work?
With a well-executed cashback campaign, businesses can achieve great results, both in terms of increased revenue and better…