Origins of Benamic

Benamic (formerly Sales-Promotions) was founded in 2009 by Ersnt and Young Entrepreneur of the Year winner and entrepreneur, Terry Clune. Benamic is a specialist division of The Taxback Group, a large fintech family of companies.

Our humble beginnings borrowed technology from sister companies which allowed us to become leaders in administering cashback promotions globally. Since 2009 the company has added extensively to its client portfolio and product offering.

You might not know us, but you know our work

We are proud to be partners with iconic brands such as Microsoft, Samsung, Michelin, Glanbia and Yamaha, which gives us the opportunity to work on some truly exciting and far-reaching projects.

We execute a variety of campaigns globally, incorporating multiple languages, currencies and regulations.






Team Members



Great Place to Work
Ernst and Young Entrepreneur of the Year Terry Clune
Deloitte Best managed Companies Benamic
European Business Awards Benamic

Our People

Meet the people behind your campaigns. Our teams are made up of some of the industry’s most talented and enthusiastic individuals. The success of our company is built upon the foundation of fantastic employees. Our teams work in tandem across the world.

Terry Clune Benamic - Taxback Group CEO

Terry Clune

Group Chief Executive Officer

Ann-Marie Smee Benamic CEO

Ann-Marie Smee

Chief Executive Officer

Siobhan McGeoghan Financial Controller

Siobhan McGeoghan

Financial Controller

Daniela Atanasova Head of Operations

Daniela Atanasova

Head of Operations

Martin Nenkov Team Leader

Martin Nenkov

Lead Project Manager

Jonathan Walsh Branding

Jonathan Walsh

Digital Marketing Specialist

Sarah Kelly

Content Marketing Strategist

Tomas Cullen Business Development Manager

Tomas Cullen

Business Development Manager

Jamie Young Business Development Manager

Jamie Young

Business Development Manager

Gregory Fauchart

Business Development Manager

Searching for a promotional partner?

We are the global leaders for promotion strategy, implementation, and management.
Our team has over 10 years' experience operating in markets worldwide and partnering with
iconic brands.