Boost Sales and Basket Size with Free Gift Promotions

Motivate customers to buy now and increase their basket value with a promotion strategy that makes sure your customers feel like they’re getting a great deal.

Gift with Purchase Promotions Your Way

Spend-based

Customers are eligible when they make a purchase over a certain amount. This is a great way to increase basket size and average order value.

Product-based

Customers are eligible when they buy a specific product. This is a great way to boost sales of slow-moving items or for launching new products.

Bundle-based

Customers are eligible when they buy a bundle of products together. This is a great way to get customers to try new items while increasing average order value.

Loyalty-based

Customers can earn points which can be redeemed for a free gift. This is a great way to incentivise loyalty and encourage customers to come back for more.

These ideas are just some inspiration for your next gift with purchase campaign. Have something else in mind? Let’s talk!

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Fulfil Your Marketing Goals with Gift with Purchase Promotions

Shine a Light on Your Brand

When you're looking to add excitement to your brand, or a product launch, to attract attention, free gifts with purchase are a great way to do it! And studies show that customers are more likely to be drawn in by a promotional offer including a free gift than by discounts alone. With discounts, they may delay their purchase in anticipation of bigger seasonal sales, but they're less likely to pass up a freebie being offered now. This can impact your bottom line and cash flow in a big way.

Get Customers Hooked

When you show your customers love with a gift with purchase, they'll be more likely to stick around. Who doesn't love getting something extra for free? It's a great way to show your appreciation and keep your customers coming back for more.

Gifts that Keep on Giving

Strategically gifting certain products can introduce customers to new product lines, increasing the likelihood they will buy from that line again later on. A thoughtful gift will also make the recipient more likely to remember the brand when they need similar products in the future.

Out with the Old, In with the New

Are you looking for a way to clear out old stock and make room for the new? Why not offer past products as gifts with the purchase of the new ones? Not only will this make it a no-brainer for customers to upgrade to the latest and greatest offerings, but it will also build excitement around your new products.

Make Time Work for You

Limited time offers let you tap into one of the most effective psychological drivers of customer behaviour: the fear of missing out. By creating a sense of urgency around your products or services, you will encourage customers to buy now rather than later. And when customers feel like they're getting a good deal, they're even more likely to buy.

Know Your Market

You can capture customer data through gift with purchase promotions effortlessly, allowing you to make more informed marketing decisions and better understand your customers. With all of that customer data available, it is easy to run temporary promotions and upsells that will keep your customers coming back for more.


Trusted promotions partner of leading global brands

  • Benamic have been running successful promotions for us for over 10 years and obviously a key objective for Canon is always to deliver a really simple and positive customer journey, so it's important that we trust an agency that we know can deliver on the high demands of the brand. - Canon
  • The whole process was well managed and the support we got from the team involved was amazing. We appointed Benamic to develop an incentive program for valued customers within our trade channel... all the requirements we asked for were executed and the program is live with success. I look forward to working with them on advancing the program and could not recommend them more highly. - Hive
  • Dynamic and collaborative company to work with. Benamic has proven themselves to be a dynamic and collaborative company to work with. With this particular project, they were eager to collaborate and offer solutions. They also provide a variety of reporting options to help us improve. - Bosch

Our Track Record Speaks Volumes

253M+

Funds Transferred

4.5M+

Claims processed

2000+

Promotions managed

What's Involved?

End to End Gift with Purchase Promotions

Everything you need to launch and successfully run global promotion all under one roof.

Promotion Management & Consultancy

Dedicated account manager for promotion planning, set-up, and management.
Get help with the planning, set up, and management of your gift with purchase promotions. Your dedicated account manager will be there to help you every step of the way

Get Started

Promotional Microsite

Design and development of promotion microsite.
Get the most out of your gift with purchase promotion with an optimised microsite. Our design and functionality options are extensive, or we can create a custom solution to meet your needs

Learn More

Gift Claims Processing

AI-assisted claims processing, validation, and fraud detection.
AI-assisted claims processing to verify information about products and customers, detect promotional fraud, and process claims quickly and easily.

Learn More

Gift Logistics

Fulfilment of exceptional gifts that your customers will notice.
Whether you need help delivering gift to customers or setting up an online system for claiming digital gifts — we have got you covered.

Learn More

Customer Care & Communication

We’ll carry the weight of your promotion customer support.
Keep your customers up to date on the progress of their gift claims with email notifications customised to your brand. Our premium customer support is available in 30 languages.

Learn More

Reporting & Insight

Access to our powerful online dashboard.
When you don’t have the right data, it’s hard to make smart choices, so that’s why we give you a powerful online dashboard to help you track and measure your promotion performance.

Learn More

Risk & Compliance

Ensuring your brand, promotion and bottom line are always protected.
We understand the complex world of promotion risk and compliance, helping you avoid potential costly fines, reputation damage and financial losses. We’re also ISO 27001, ISO 9001 certified and GDPR compliant, so we walk our talk with security and compliance.

Learn More

Promotion Management & Consultancy

Dedicated account manager for promotion planning, set-up and management.
Get help with the planning, set up, and management of your gift with purchase promotions. Your dedicated account manager will be there to help you every step of the way.

Get Started

Promotional Microsite

Design and development of promotion microsite.
Get the most out of your gift with purchase promotion with an optimised microsite. Our design and functionality options are extensive, or we can create a custom solution to meet your needs.

Learn More

Gift Claims Processing

AI-assisted claims processing, validation and fraud detection.
AI-assisted claims processing to verify information about products and customers, detect promotional fraud, and process claims quickly and easily.

Learn More

Gift Logistics

Fulfilment of exceptional gifts that your customers will notice.
Whether you need help delivering gift to customers or setting up an online system for claiming digital gifts — we have got you covered.

Learn More

Customer Care & Communication

We’ll carry the weight of your promotion customer support.

Keep your customers up to date on the progress of their gift claims with email notifications customised to your brand. Our premium customer support is available in 30 languages.

Learn More

Reporting & Insight

Access to our powerful online dashboard.
When you don’t have the right data, it’s hard to make smart choices, so that’s why we give you a powerful online dashboard to help you track and measure your promotion performance.

Learn More

Risk & Compliance

Ensuring your brand, promotion and bottom line are always protected.
We understand the complex world of promotion risk and compliance, helping you avoid potential costly fines, reputation damage and financial losses. We’re also ISO 27001, ISO 9001 certified and GDPR compliant, so we walk our talk with security and compliance.

Learn More

Take Your Gift with Purchase Promotion to the Next Level

We have all the tools you need, as standard, to run a successful promotion but if you want to
take it one step further, explore our range of Promotion Enhancements.

Fixed Fee Promotions

Budget with confidence and protect your bottom line with Fixed-Fee Promotions. There's nothing worse than being midway through a marketing campaign and realising you've vastly underestimated the cost. With our promotional risk management, you can create a campaign tailored to your needs with a fixed price, so you never have to worry about overstepping your budget!

Helpful Resources

Get Started

Launch a Gift with Purchase Promotion

Looking to boost your sales and increase your basket value? With over a decade of experience in the industry, we know how to run all logistics for a successful promotion. Let us help you shine a light on your brand and hook more customers!