Competition Promotions

By participating in your brands' competitions, customers are taking time to interact with your business. As a result, running a contest helps build top of the mind awareness. Research shows that people who actively engage with brands are more likely to make purchases from those brands — so this can directly impact your bottom line.

People are more likely to share content that evokes an emotional response, such as making them laugh or think. By creating unusual and attention-grabbing competition promotions, you'll increase opportunities for social media engagement and reach. When people have fun with your promotion, they'll talk about it, helping you drive brand awareness organically.

When customers participate in a competition, they actively take time to engage with your brand. They may talk about it to their friends or even spend time alone thinking about ways they could win. All this time spent thinking about your brand can help consumers forge a strong relationship with your brand, leading to a stronger brand recall later. You'll create a loyal following of customers who will remember your brand because they had an exciting experience.

If your competition requires user-generated content, you get an extra flow of marketing content for free.  Few things encourage someone to buy from a brand more than their peer’s endorsement of their products — and you get to leverage just that with your competition. According to Salesforce when used in a purchase path, user-generated content can increase conversions by 10%!

Your competition is a valuable opportunity to learn more about your customers and what makes them tick. From product preferences for segmentation and product development, to contact information so you can stay in touch; the data you collect from your promotion can power your marketing efforts into the future.

When you're running a competition across multiple countries, you need to make sure everything is in order — from the initial planning stages to the final execution. We understand the nuances of cross-border promotion, and will work with you to ensure that your contest complies with local laws and regulations. With Benamic by your side, you can rest assured that your promotion will run smoothly wherever it takes place.