Instant Win Promotion Icon

Easily Launch Instant Win Promotions to Attract Attention and Boost Sales

Who doesn’t love to win, right? Everyone loves a winning moment, whether it’s a physical prize or a digital reward. With this perfectly crafted promotional campaign, you can surprise and delight your customers to generate social media reach, attract attention and boost sales. With Benamic, launching instant win promotions is easier than ever. We take care of every step of the process with our hassle-free and end-to-end campaign management.

Instant Win Your Way

Physical On Pack Instant Win

Perfect for driving in-store sales and encouraging customers to try your product.
Include a peel to revel sticker or label directly on your product packaging. Once the customer buys the product, they can peel off the sticker to reveal if they are an instant winner.

Digital On Pack Instant Win

Perfect for driving online traffic and growing your social media following.
Customers visit a landing page and enter a code found on your product packaging to find out if they are a winner.

In-Store Instant Win

Perfect for driving foot traffic and engaging customers in-person.
Customers can visit a participating store or event and scratch off a card to win.

Digital On Pack Instant Win

Perfect for driving website traffic and collecting customer data.
Customers can visit a website or landing page and enter directly for a chance to win based on your eligibility criteria.


These ideas are just some inspiration for your next instant win campaign. Have something else in mind? Let’s talk!

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Fulfil Your Marketing Goals with Instant Win Promotions

Irresistible Marketing Campaigns

Motivate customers with the promise of pleasure in the present, instant win promotions offer a sense of urgency, excitement, and anticipation that is hard to resist. For brands they can increase foot traffic, generate word-of-mouth buzz, and boost sales.

Create the Winning Formula

Marketing for big brands isn't easy. There's a lot of pressure to sell products, raise profile and turn a profit. So, when your brand goes viral for the right reasons, it's a big deal.  With the right prize, mechanics, and social media strategy an an instant win promotion has the potential to make that happen.

Add Excitement & Engagement to Your Marketing Strategy

By their very nature, games of chance are thrilling and can pique the interest of even the most casual observer. So, if you're looking for a way to add some excitement with an engaging promotional tactic, consider adding an instant win element!

Drive Brand Interactions

The more positive customer touch points, the merrier for reinforcing your brand and keeping your top of mind. By offering multiple entries and prize tiers on your instant win promotion, you can create a promotion that encourages customers to keep coming back for more, increasing the interactions with your brand.

Capture Customer Data & Increase Marketing Intelligence

By requiring customers to submit their contact information to enter the promotion, you can quickly and easily build up a database of customers or potential customers who are interested in your brand. This valuable data can be used to make informed decisions about marketing, product development, and sales strategies


Access Our Sales Promotion Planning Workbook

Sales Promotion Planning Template

Access Our Promotion Planning Workbook

Map Out Winning Promotions

Plan and execute winning promotions in 10 easy steps with our expertly designed guided template.


Trusted promotions partner of leading global brands

  • Benamic have been running successful promotions for us for over 10 years and obviously a key objective for Canon is always to deliver a really simple and positive customer journey, so it's important that we trust an agency that we know can deliver on the high demands of the brand. - Canon
  • The whole process was well managed and the support we got from the team involved was amazing. We appointed Benamic to develop an incentive program for valued customers within our trade channel... all the requirements we asked for were executed and the program is live with success. I look forward to working with them on advancing the program and could not recommend them more highly. - Hive
  • Dynamic and collaborative company to work with. Benamic has proven themselves to be a dynamic and collaborative company to work with. With this particular project, they were eager to collaborate and offer solutions. They also provide a variety of reporting options to help us improve. - Bosch
Case Studies Library
Miele Perfect Pair Cashback Promotion

Miele Perfect Pair Cashback Promotion

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Panasonic Promotions

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Strive for the Exceptional


Managed Promotions





What's Involved?

End to End Instant Win Promotions

Everything you need to launch and successfully run global promotion all under one roof.

Promotion Management & Consultancy

Dedicated account manager for promotion planning, set-up, and management.
Get help with the planning, set up, and management of your instant win promotions. Your dedicated account manager will be there to help you every step of the way.

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Promotional Microsite

Design and development of promotion microsite.
Get the most out of your instant win promotion with an optimised microsite. Our design and functionality options are extensive, or we can create a custom solution to meet your needs.

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Entry Processing

AI-assisted claims processing, validation, and fraud detection.
AI-assisted entry processing to verify information about products and customers, detect promotional fraud, and process winner claims quickly and easily.

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International Cash Prize Pay Outs

Automated issuing prize payments via a range of payment options.
Our promotional pay out solution is convenient and flexible, with a range of payment methods to choose from. We offer our services worldwide, so you can easily pay out anywhere you need.

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Prize Logistics

Fulfilment of exceptional prizes that your customers will notice.
Whether you need help delivering prizes to winners or setting up an online system for claiming digital prizes — we have got you covered.

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Reporting & Insight

Access to our powerful online dashboard.
When you don’t have the right data, it’s hard to make smart choices, so that’s why we give you a powerful online dashboard to help you track and measure your promotion performance.

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Customer Care & Communication

We’ll carry the weight of your promotion customer support.
Keep your customers up to date on the progress of their cashback claims with email notifications customised to your brand. Our premium customer support is available in 30 languages.

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Risk & Compliance

Ensuring your brand, promotion and bottom line are always protected.
We understand the complex world of promotion risk and compliance, helping you avoid potential costly fines, reputation damage and financial losses. We’re also ISO 27001, ISO 9001 certified and GDPR compliant, so we walk our talk with security and compliance.

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Take Your Instant Win Promotion to the Next Level

We have all the tools you need, as standard, to run a successful promotion but if you want to
take it one step further, explore our range of Promotion Enhancements.

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Helpful Resources

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What You Need to Know Before Running a Trade-In Promotion

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Influencer Marketing: The Winning Strategy for Your 2024 Summer Campaign

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Harness the excitement with a Benamic Instant Win campaign

Trust a team that knows the ins and outs of running engaging promotions and can help you exceed your marketing objectives.