Tactically Gain Market Share
Trade-in promotions build strong brand loyalty and target competitor market share
Trade-in trade-up promotions operate the same as a conditional cashback/ rebate promotion. Customers have to provide proof of purchase and supply their old product in exchange for a discount.
The products traded in can vary in qualifying cashback amount or all be valued the same. You can choose to only accept certain products as trade-ins or allow a variety of products including competitors products.
Why Trade-In Promotions?
Trade-in promotions is a marketing tactic that brands can utilise to expand the life term of customers through product upgrades and building strong loyalty. Beyond collecting strong data around customers, brands can easily identify positive product sentiment in order to evolve future marketing and product development to be more customer-centric. This will increase short and long term sales performance.
Increase Market Share
Trade-in promotion can be tactically deployed to gain market share from competitors with unique promotion-specific criteria around the trade-in. The promotion can be region-specific and promote customers to trade-in a specific brand per region. This strategic campaign can enable brands to gain maximise market position in target regions
"... Communication is very clear, deadlines are being met and it’s very nice they are capable of running campaigns in several countries... the online platform that gives us insights on the various claims for customers is very helpful."
Lead Operational Marketing
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Benamic has developed a large network of expert sourcing suppliers, storage and delivery partners. This ensures that after the development of a high impact promotional strategic plan, Benamic can deliver end to end promotional campaign excellence while ensuring brands avoid the many roadblocks that multi-regional campaigns can present. Trusted by the world's biggest brands in delivering strategic promotions to their target customer base.