Maximise Results with Intelligent Promotional Planning

Our end-to-end campaign management includes the fulfilment of financial rebates in-house and physical goods through an extensive logistics network. We use the right promotional action to make your trade in campaign a massive hit and give you results that count.

Trade In Promotions Your Way

There’s no one-size-fits-all solution when it comes to trade-in promotions. We work with you to understand your business goals and objectives, and then customise a promotion that will work best for you.

Upgrade

Drive sales for new product launches.
Offer customers a discount, cashback or credit towards a new purchase when they trade in their old product.

Recycling

Support your brands sustainability credentials.
Customers can trade in their old product for recycling and receive an incentive on your new product.

Competitor

Increase market share.
We also offer competitive trade-in programs that allow customers to receive a discount on your product when they trade in a competitor’s product.

Loyalty

Reward customer loyalty.
These programs allow customers to earn points or rewards for trading in their old products.

These ideas are just some inspiration for your next trade-in campaign. Have something else in mind? Let’s talk!

Get in touch

Fulfil Your Marketing Goals with Trade-In Promotions

Remove Barriers and Drive Sales Now

Trade-in promotions make it easier for customers to buy new products, removing barriers to the sale. Combining a product upgrade with additional incentives for the older product encourages customers to act on their "buy now" impulses.

Take Market Share from Your Competitors

There's no question that competition is stiff in today's marketplace. To succeed, you need to find ways to stand out from the crowd and attract new customers. One way to do this is by offering an incentive for customers to switch to your brand. With a trade in promotion, you can make it easy for customers to trade in competitor products for an incentive so that you can drive sales while increasing your market share.

Foster Relationships with Your Most Loyal Customers

Trade-in promotions are a fantastic way to nurture relationships with customers who trust you and give you a lot of their business. Show appreciation to your most valuable customers through exclusive discounts and other perks when they trade in an old product for a new one. This will do wonders for your customer retention!

Gain a Deeper Understanding of Your Target Market and Take Actions

Gain a deeper understanding of your target market and what they want seamlessly when you get them to volunteer their demographic information as part of your promotion. Leverage their contact information for remarketing efforts and to understand what offers they respond to best.


Trusted promotions partner of leading global brands

  • Benamic have been running successful promotions for us for over 10 years and obviously a key objective for Canon is always to deliver a really simple and positive customer journey, so it's important that we trust an agency that we know can deliver on the high demands of the brand. - Canon
  • The whole process was well managed and the support we got from the team involved was amazing. We appointed Benamic to develop an incentive program for valued customers within our trade channel... all the requirements we asked for were executed and the program is live with success. I look forward to working with them on advancing the program and could not recommend them more highly. - Hive
  • Dynamic and collaborative company to work with. Benamic has proven themselves to be a dynamic and collaborative company to work with. With this particular project, they were eager to collaborate and offer solutions. They also provide a variety of reporting options to help us improve. - Bosch

Strive for the Exceptional

4.5M+

Claims Processed

122

Countries

2000+

Promotions Managed


What's Involved?

End to End Trade-In Promotions

Everything you need to launch and successfully run global promotion all under one roof.

Promotion Management & Consultancy

Dedicated account manager for promotion planning, set-up, and management.
Get help with the planning, set up, and management of your trade-in promotions. Your dedicated account manager will be there to help you every step of the way.

Get Started

Promotional Microsite

Design and development of promotion microsite.
Get the most out of your trade-in promotion with an optimised microsite. Our design and functionality options are extensive, or we can create a custom solution to meet your needs.

Learn More

Claims Processing

AI-assisted claims processing, validation, and fraud detection.
AI-assisted claims processing to verify information about products and customers, detect promotional fraud, and process claims quickly and easily.

Learn More

Global Promotion Pay Outs

Automated issuing rebate payments via a range of payment options.
Our rebate payment solution is convenient and flexible, with a range of payment methods to choose from. We offer our services worldwide, so you can easily pay out anywhere you need.

Learn More

Trade-In Logistics

Convenient options for your customers to trade-in products.
From prepaid shipping and postage labels to product collection and drop off points — we have got you covered.

Learn More

Customer Care & Communication

We’ll carry the weight of your promotion customer support.
Keep your customers up to date on the progress of their trade-in claims with email notifications customised to your brand. Our premium customer support is available in 30 languages.

Learn More

Reporting & Insight

Access to our powerful online dashboard.
When you don’t have the right data, it’s hard to make smart choices, so that’s why we give you a powerful online dashboard to help you track and measure your promotion performance.

Learn More

Risk & Compliance

Ensuring your brand, promotion and bottom line are always protected.
We understand the complex world of promotion risk and compliance, helping you avoid potential costly fines, reputation damage and financial losses. We’re also ISO 27001, ISO 9001 certified and GDPR compliant, so we walk our talk with security and compliance.

Learn More

Promotion Management & Consultancy

Dedicated account manager for promotion planning, set-up, and management.
Get help with the planning, set up, and management of your trade-in promotions. Your dedicated account manager will be there to help you every step of the way.

Get Started

Promotional Microsite

Design and development of promotion microsite.
Get the most out of your trade-in promotion with an optimised microsite. Our design and functionality options are extensive, or we can create a custom solution to meet your needs.

Learn More

Claims Processing

AI-assisted claims processing, validation, and fraud detection.
AI-assisted claims processing to verify information about products and customers, detect promotional fraud, and process trade-in claims quickly and easily.

Learn More

Global Promotion Pay Outs

Automated issuing rebate payments via a range of payment options.
Our rebate payment solution is convenient and flexible, with a range of payment methods to choose from. We offer our services worldwide, so you can easily pay out anywhere you need.

Learn More

Trade-In Logistics

Convenient options for your customers to trade-in products.
From prepaid shipping and postage labels to product collection and drop off points — we have got you covered.

Learn More

Reporting & Insight

Access to our powerful online dashboard.
When you don’t have the right data, it’s hard to make smart choices, so that’s why we give you a powerful online dashboard to help you track and measure your promotion performance.

Learn More

Customer Care & Communication

We’ll carry the weight of your promotion customer support.
Keep your customers up to date on the progress of their trade-in claims with email notifications customised to your brand. Our premium customer support is available in 30 languages.

Learn More

Risk & Compliance

Ensuring your brand, promotion and bottom line are always protected.
We understand the complex world of promotion risk and compliance, helping you avoid potential costly fines, reputation damage and financial losses. We’re also ISO 27001, ISO 9001 certified and GDPR compliant, so we walk our talk with security and compliance.

Learn More

Take Your Trade-In Promotion to the Next Level

We have all the tools you need, as standard, to run a successful promotion but if you want to
take it one step further, explore our range of Promotion Enhancements.

Fixed Fee Promotions

Budget with confidence and protect your bottom line with Fixed-Fee Promotions. There's nothing worse than being midway through a marketing campaign and realising you've vastly underestimated the cost. With our promotional risk management, you can create a campaign tailored to your needs with a fixed price, so you never have to worry about overstepping your budget!

Helpful Resources

Get Started

Let Us Sweeten the Pot for You and Your Customers

Trade-in promotional campaigns are a win-win for both your customers and your sales objectives. Let us help make your trade in campaign a massive hit and give you results that count.