Oscar-worthy promotional tactics to activate brand-movie partnerships
Lights, camera, action! With the countdown to the Oscars now in full swing, we’ve pulled together some insight into how and why…
How to respond to sudden changes in consumer behaviour with last- minute sales promotions
Discover how to turn sudden changes in consumer behaviour to your advantage with last-minute sales promotions. Learn how to…
How to seamlessly leverage key 2024 marketing trends within promotional activity
Explore how 2024's marketing trends can elevate your promotional tactics. Learn from real-world cases like Google’s Pixelbook and…
Harnessing the Power of FOMO for Limited-Time Promotions: Engaging Customers and Boosting Sales
Uncover the secret to enhancing your marketing strategy with the power of FOMO. Learn how to create an irresistible sense of…
Sales Promotions Beyond the Short-Term: Aligning Your Strategy with Long-Term Marketing Goals
Discover the power of sales promotions beyond quick wins. Learn how they can drive sustainable growth, shape consumer behavior,…
Trade Promotions: Channel Incentives and Retail Partner Strategies
Dive into the dynamic landscape of trade promotions: strategies to enhance sales, build enduring partnerships, and navigate your…
Decoding the Cashback vs Discount Dilemma: 8 Key Factors for Marketers to Consider
Choosing the right promotion—cashback or discount—can be pivotal to your marketing strategy. It's more than a coin toss; it's a…
Promotion Playbook Series – Part 4: Building Bonds: Promotions that Enhance Loyalty and Retention
Boost customer loyalty and secure repeat business with our insightful guide on effective promotional strategies.
Promotion Playbook Series – Part 3: Promotions that Promise: Building Customer Trust and Confidence
Uncover the power of trust-building in our latest blog entry, part 3 of our Promotion Playbook series. We delve into how…
Promotion Playbook Series – Part 2: Unlocking Business Potential with Sales Boosting Promotions
Ready to accelerate your sales? Our Promotion Playbook Series dives deep into the world of sales boosting promotions. Explore the…
Promotion Playbook Series – Part 1: Brand Awareness Promotions that Amplify Your Reach
From the flood of businesses all vying for customer attention, how do you ensure your brand sails smoothly and stands out? Dive…
Sales Promotion Planning: A Comprehensive Guide
Imagine this - you have a fantastic product or service, and you know it’s something that people will love. However, despite your…
Clarity in Promotion Communication: Lessons from ‘Pepsi, Where’s My Jet?’
Are your sales promotions clear and prescriptive enough to avoid legal trouble? Learn from the infamous case of the 'Pepsi…
Increase Sales and Brand Loyalty by Running a ‘Gift with Purchase’ Campaign
According to research conducted by Harris Interactive, a colossal 90% of consumers say a free gift with a purchase increases…
I’ve Got A Text! ‘Love Island Star’s Instagram Competitions Failing to Comply with ASA Standards’
Popular Love Island stars often take to Instagram after their time in the villa to promote brands, products and competitions.…
The Benefits of a ‘Trade In, Trade Up’ Campaign
In simple terms, a trade in, trade up promotion means ‘out with the old and in with the new’. A successful campaign of this kind…
What are the Benefits of Running a Cashback Promotion?
It’s hard to remember a time when Chatbots weren’t a hot topic in customer service and marketing strategy conversations.
The Benefits of Running a Loyalty Program
It’s hard to remember a time when Chatbots weren’t a hot topic in customer service and marketing strategy conversations.