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- Localising Your Global Campaign to Truly Connect with Your Audience
- Marketing Lessons from Award-Winning Music and Movies | Part 2
- 4 Marketing Lessons from Award-Winning Music and Movies | Part 1
- CluneTech Secures Top Spot Among Ireland’s Best Workplaces for The 9th Consecutive Time.
- Cashback Promotions: How Do They Work?
February 29, 2024
Cashback Promotions: How Do They Work?
With a well-executed cashback campaign, businesses can achieve great results, both in terms of increased revenue and better…
February 22, 2024
Oscar-worthy promotional tactics to activate brand-movie partnerships
Lights, camera, action! With the countdown to the Oscars now in full swing, we’ve pulled together some insight into how and why…
February 12, 2024
How to respond to sudden changes in consumer behaviour with last- minute sales promotions
Discover how to turn sudden changes in consumer behaviour to your advantage with last-minute sales promotions. Learn how to…
August 14, 2023
Sport-Related Marketing Campaigns to Take Inspiration From in 2023 and 2024
67% of sports fans find brands more appealing if they sponsor sporting events, so there’s much incentive to involve your brand in…
August 3, 2023
Defensive Marketing 101: How to Protect and Grow Your Market Share
Unlock the secrets of defensive marketing to safeguard your market share. Learn tactics that work.
July 20, 2023
From Practicality to Pleasure: Balancing Hedonic and Utilitarian Appeals in Marketing
Explore how brands weave practicality and pleasure into irresistible marketing magic. Dive into real success stories now!
July 6, 2023
Summer Marketing: A Guide to Sizzling Summer Campaigns
Get insights on how to boost your summer marketing efforts. Learn about consumer behavior changes in the summer season,…
June 15, 2023
Harnessing the Power of FOMO for Limited-Time Promotions: Engaging Customers and Boosting Sales
Uncover the secret to enhancing your marketing strategy with the power of FOMO. Learn how to create an irresistible sense of…
June 5, 2023
Sales Promotions Beyond the Short-Term: Aligning Your Strategy with Long-Term Marketing Goals
Discover the power of sales promotions beyond quick wins. Learn how they can drive sustainable growth, shape consumer behavior,…
May 25, 2023
Trade Promotions: Channel Incentives and Retail Partner Strategies
Dive into the dynamic landscape of trade promotions: strategies to enhance sales, build enduring partnerships, and navigate your…
May 15, 2023
Decoding the Cashback vs Discount Dilemma: 8 Key Factors for Marketers to Consider
Choosing the right promotion—cashback or discount—can be pivotal to your marketing strategy. It's more than a coin toss; it's a…
May 4, 2023
Promotion Playbook Series – Part 4: Building Bonds: Promotions that Enhance Loyalty and Retention
Boost customer loyalty and secure repeat business with our insightful guide on effective promotional strategies.
April 24, 2023
Promotion Playbook Series – Part 3: Promotions that Promise: Building Customer Trust and Confidence
Uncover the power of trust-building in our latest blog entry, part 3 of our Promotion Playbook series. We delve into how…
April 13, 2023
Promotion Playbook Series – Part 2: Unlocking Business Potential with Sales Boosting Promotions
Ready to accelerate your sales? Our Promotion Playbook Series dives deep into the world of sales boosting promotions. Explore the…
April 3, 2023
Promotion Playbook Series – Part 1: Brand Awareness Promotions that Amplify Your Reach
From the flood of businesses all vying for customer attention, how do you ensure your brand sails smoothly and stands out? Dive…
March 23, 2023
Sales Promotion Planning: A Comprehensive Guide
Imagine this - you have a fantastic product or service, and you know it’s something that people will love. However, despite your…
March 10, 2023
Gifts Galore: Supercharge Your Brand with Gift with Purchase Campaigns
A Gift with Purchase (GWP) campaign is a cost-effective way to maximise sales while maintaining desired price points and without…
March 2, 2023
Sales Promotions For A New Product Launch
You walk into a store and have the option between two different brands of air fryer. Brand A is selling at the normal price, but…