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Promotion Playbook Series – Part 4: Building Bonds: Promotions that Enhance Loyalty and Retention

Boost customer loyalty and secure repeat business with our insightful guide on effective promotional strategies.

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Promotion Playbook Series – Part 3: Promotions that Promise: Building Customer Trust and Confidence

Uncover the power of trust-building in our latest blog entry, part 3 of our Promotion Playbook series. We delve into how…

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Promotion Playbook Series – Part 2: Unlocking Business Potential with Sales Boosting Promotions

Ready to accelerate your sales? Our Promotion Playbook Series dives deep into the world of sales boosting promotions. Explore the…

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Promotion Playbook Series – Part 1: Brand Awareness Promotions that Amplify Your Reach

From the flood of businesses all vying for customer attention, how do you ensure your brand sails smoothly and stands out? Dive…

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Sales Promotion Planning: A Comprehensive Guide

Imagine this - you have a fantastic product or service, and you know it’s something that people will love. However, despite your…

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Sales Promotions For A New Product Launch

You walk into a store and have the option between two different brands of air fryer. Brand A is selling at the normal price, but…

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Clarity in Promotion Communication: Lessons from ‘Pepsi, Where’s My Jet?’

Are your sales promotions clear and prescriptive enough to avoid legal trouble? Learn from the infamous case of the 'Pepsi…

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Free Gift Promotions

Increase Sales and Brand Loyalty by Running a ‘Gift with Purchase’ Campaign

According to research conducted by Harris Interactive, a colossal 90% of consumers say a free gift with a purchase increases…

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Try Before You Buy Promotions

How a ‘Try Before You Buy’ Campaign Can Help Your Brand Drive Sales

In this day and age, retail consumers are faced with more options than ever before and it can be overwhelming at times. What’s…

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Influencer Marketing Competitions

I’ve Got A Text! ‘Love Island Star’s Instagram Competitions Failing to Comply with ASA Standards’

Popular Love Island stars often take to Instagram after their time in the villa to promote brands, products and competitions.…

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Benefits of GWP Promotions

The Benefits of a ‘Trade In, Trade Up’ Campaign

In simple terms, a trade in, trade up promotion means ‘out with the old and in with the new’. A successful campaign of this kind…

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Credit Card Online Shopping

What are the Benefits of Running a Cashback Promotion?

It’s hard to remember a time when Chatbots weren’t a hot topic in customer service and marketing strategy conversations.

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The Benefits of Running a Loyalty Program

It’s hard to remember a time when Chatbots weren’t a hot topic in customer service and marketing strategy conversations.

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