Sales Promotions For A New Product Launch

You walk into a store and have the option between two different brands of air fryer. Brand A is selling at the normal price, but…

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Clarity in Promotion Communication: Lessons from ‘Pepsi, Where’s My Jet?’

Are your sales promotions clear and prescriptive enough to avoid legal trouble? Learn from the infamous case of the 'Pepsi…

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How To Successfully Reduce Your Time Spent Online – Even If You Work In Marketing

Spending too much time ‘online’ can be exhausting and has proven to lead to stress and mental fatigue. Stepping away from it from…

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Free Gift Promotions

Increase Sales and Brand Loyalty by Running a ‘Gift with Purchase’ Campaign

According to research conducted by Harris Interactive, a colossal 90% of consumers say a free gift with a purchase increases…

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Effective Promotional Marketing

3 Simple Habits That Make For A Successful Marketer

Your time is precious and knowing what is most worthy of it can be overwhelming. However, sometimes, the simple things can be the…

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Marketing Budget

3 Things Marketers Should do to Prepare for Important Budget Meetings

Help your CEO or Chief Financial Officer see your vision and taste the victory that it’ll bring. But be ready for queries and…

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Try Before You Buy Promotions

How a ‘Try Before You Buy’ Campaign Can Help Your Brand Drive Sales

In this day and age, retail consumers are faced with more options than ever before and it can be overwhelming at times. What’s…

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Influencer Marketing Competitions

I’ve Got A Text! ‘Love Island Star’s Instagram Competitions Failing to Comply with ASA Standards’

Popular Love Island stars often take to Instagram after their time in the villa to promote brands, products and competitions.…

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Sales Promotion Strategy

Feeling Marketing Burnout? You’re Not Alone

As a marketeer, you must work hard to ‘stay ahead of the pack’, to get to grips with emerging technologies, are constantly…

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Benefits of GWP Promotions

The Benefits of a ‘Trade In, Trade Up’ Campaign

In simple terms, a trade in, trade up promotion means ‘out with the old and in with the new’. A successful campaign of this kind…

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Credit Card Online Shopping

What are the Benefits of Running a Cashback Promotion?

It’s hard to remember a time when Chatbots weren’t a hot topic in customer service and marketing strategy conversations.

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