Popular types of Sales Promotions

Let’s dive deeper into a specific type of sales promotion that has proven to be highly effective – the cashback promotion.

With a cashback sales promotion customers are offered a percentage of their purchase price back in cash after they make a purchase. The cashback offer is typically a percentage of the purchase price, such as 10%, 20%, or even 50% of the total cost.

The cashback offer is usually presented as a reward for making a purchase, and it can be a powerful incentive for customers to buy more or to make a purchase they might otherwise have skipped. A well-executed cashback promotion can generate excitement, increase customer loyalty, and boost your sales in no time. But what does a successful cashback promotion look like in practice? Take the partnership between Benamic and Canon as an example.

Benamic partnered with Canon for a 3-month campaign to drive sales of selected Canon EOS and XC10 cameras.

The campaign included an attractive trade-in cashback promotion designed not only to boost sales but also to increase brand awareness and customer loyalty.

By offering customers a cashback reward, Canon and Benamic successfully incentivised purchases while also strengthening the relationship between customers and the brand. If you’re considering a cashback promotion for your business, this success story should give you some inspiration on how to design and execute an effective campaign.

Another popular sales promotion that has proven to be highly effective is the gift-with-purchase promotion.

This type of promotion is often used by retailers or brands to incentivise customers to make a purchase by offering a free gift with their purchase. The free gift is typically an item that is related to the product being sold or is a popular product that the customer may be interested in.

For example, a beauty brand may offer free lipstick with the purchase of a certain number of their products, or a clothing retailer may offer a free tote bag with a purchase of a certain spend of clothing. By offering something extra, these promotions create a sense of added value and attract customers who might have otherwise been on the fence.

Gift-with-purchase promotions can be highly effective in boosting sales, since customers are more likely to make a purchase when they feel like they are getting a good deal or receiving something for free. In addition to boosting sales, gift-with-purchase promotions can also be used to promote new or lesser-known products. Take the example of Benamic’s partnership with Panasonic to promote the Lumix G camera range across Europe.

To avoid negatively affecting the premium product’s perception and price point, Benamic implemented a Free Gift campaign that ran for 2 months. The additional incentive of free Adobe software widely used by photographers encouraged sales over a short time.

By offering customers a free gift that was relevant to their interests and needs, Panasonic and Benamic successfully increased sales and promoted a new product without sacrificing the product’s premium perception and value. If you’re looking for a way to incentivize customers and boost sales, a gift-with-purchase promotion might just be the way to go.

Now let’s talk about trade-in promotions, which are another great way to incentivise customers to upgrade their products.

Most commonly used in the automotive, electronics, and appliance industries, trade-in promotions can be applied to a wide range of products. With this type of promotion, customers can bring in their old product and receive a discount or credit towards the purchase of a new one.

For example, a car dealership may offer a trade-in promotion where customers can bring in their old car and receive a discount on the purchase of a new one. Similarly, a retailer selling electronics may offer customers a trade-in promotion where they can bring in their old device and receive credit towards the purchase of a new one.

Trade-in promotions can be highly effective in generating sales and increasing customer loyalty. By offering customers a discount or credit for trading in their old product, businesses can encourage customers to upgrade to a new one while also giving them the incentive to stay with the same brand. Additionally, trade-in promotions can help businesses to clear out older inventory and create space for new products.

If you’re considering a trade-in promotion, the success story of Benamic’s partnership with Hotpoint for the “Change for the Better” campaign is worth noting. The campaign aimed to drive sales of Hotpoint’s new range of slimline dishwashers across the UK and Ireland with a limited-time trade-in promotion. Customers simply had to fill out an online form after purchasing a dishwasher, and the cashback was transferred to them after review. This type of promotion can be a highly effective way to generate sales and boost customer loyalty, so don’t hesitate to explore it for your business!

Who doesn’t love the chance to win big? A sweepstakes sales promotion offers customers just that – the opportunity to score an exciting prize in a random drawing. It’s a surefire way to build some excitement and pique interest in your product or brand.

To enter, customers usually need to complete a specific action, like making a purchase, filling out a survey, or submitting their contact information. The prize can be anything from a modest gift card to luxurious holiday or even a fancy new car. It’s all about appealing to your target audience and getting them amped up about your promotion.

Sweepstakes promotions are a fantastic way to generate buzz around your product and collect valuable customer data for future marketing efforts. However, it’s crucial to ensure that the promotion complies with all relevant laws and regulations to avoid any legal issues that could harm the reputation of the brand or business.

If you’re looking for inspiration for your next sweepstakes promotion, take a look at the success story of Benamic’s partnership with Glanbia for the Optimum Nutrition “Winning Starts With Recovery” campaign.

The campaign aimed to drive sales of the Optimum Nutrition Gold Standard 100% Whey and increase market share across European countries. Considering the driven and competitive mindset of ON’s audience, they decided on a sweepstakes promotion to achieve their goals. The prizes were split into two categories – premium prizes compiled of gym-associated products from established brands and secondary prizes promoted ON further with branded merchandise such as shakers, bottles, and product samples.

By offering exciting prizes that appeal to their target audience, Benamic and Glanbia successfully incentivised purchases and increased market share for the product. A sweepstakes promotion can be a powerful tool to generate excitement and boost sales, so why not consider it for your next marketing campaign?

An instant win sales promotion offers customers the chance to win a prize on the spot, rather than through a random drawing later. To participate customers usually must complete a specific action, such as making a purchase or submitting a code, to see if they have won a prize.

From small rewards like gift cards or discounts to a larger-than-life prizes, like trips and cars, the prizes in instant win promotions are designed to be appealing to the target audience.

It’s important to ensure that the instant win promotion complies with all applicable laws and regulations and that the odds of winning are clearly disclosed to customers. With that in mind, let’s take a look at the success story of Benamic’s partnership with Mattel’s Fisher-Price brand for the “Discover the First Wonder” campaign.!

The campaign aimed to build brand loyalty and resonance among mothers and expectant mothers by running an instant win promotion for 5 months. Participants had the chance to receive a branded pre-loaded debit card, which could be used for the purchase of a Fisher-Price Rock-a-Stack toy, with no prior purchase or commitment required.

All they had to do was complete an online form, and if they met the qualifying criteria, the successful candidate received a prepaid card in-store. This type of promotion can be a powerful tool to generate excitement and build brand loyalty, so don’t hesitate to explore it for your business!