Hotpoint | Change for the Better

To drive sales of their new range of slimline dishwashers across the UK and Ireland, we delivered a successful trade-in campaign for our client, Hotpoint. Understanding that timing is crucial, the campaign ran for a limited duration of six weeks to drive a sense of urgency and speed up sales.

Process

Upon purchasing a qualifying product from a participating Curry’s retailer:

1. Customer visits the promotional site, completes the claim form and uploads proof of purchase.
2. Claim is reviewed and, once validated, the cashback is transferred to the customer.
3. We tracks all claim details and provides data to the client.