Black Hotpoint Logo

Hotpoint Trade-in Cashback Campaign Boosts Demand for Top-Range Home Appliances

Promotion Mechanic:
COUNTRIES:
UK & Ireland
REWARD:
Up to €/£150 Cashback
a Hotpoint washing machine

Hotpoint Change for the Better Campaign UK and Ireland

ENHANCING HOME EFFICIENCY THROUGH CONSUMER ENGAGEMENT

Dive into how Benamic leveraged promotional management expertise to empower Hotpoint in executing a successful cashback campaign for their range of advanced home appliances. This campaign, featuring an enticing trade-in cashback offer, enhanced customer engagement, spurred sales, and fortified Hotpoint’s brand image.

Smart Choices With Cashback Incentives

02 The Strategy & Objectives

Hotpoint, in collaboration with Benamic, devised a cashback promotion with an enticing offer: customers could receive up to £150 cashback when they exchanged their old appliance for a new, smarter, and more efficient Hotpoint model. This promotion, part of the broader campaign aiming to shift Britain’s perception of home technology, intended to:

a graph going positive with a shopping basket

Stimulate sales across a wide range of Hotpoint appliances.

A lightbulb with a security cog icon

Showcase Hotpoint’s commitment to providing efficient and innovative home solutions.

a open book with a lightbulb icon

Encourage consumers to upgrade their appliances before the end of their lifecycle.

Entry Form icon

Offer an easy and consumer-friendly cashback claim process.

EMBRACING INNOVATION

03 The Execution

At a Glance

PROMOTION MECHANIC

Trade-In & Cashback

COUNTRIES

UK & Ireland

INDUSTRY

Domestic Appliances

CURRENCIES

GBP & EUR

REWARD

Up to €/£150 Cashback

Key to the campaign’s successful execution were Benamic’s comprehensive promotional management services, which included:

Development of a Microsite:

We created an engaging promotional microsite that not only detailed the benefits of upgrading to Hotpoint’s innovative appliances but also facilitated the cashback claim process.

Claim Validation:

We validated each claim against specified criteria, ensuring a fair process and guarding against fraudulent claims.

Cashback Fulfilment:

After a successful claim validation, we managed the cashback fulfilment, ensuring customers received their rewards promptly.

Customer Communication:

We ensured customers were kept informed about their claim progress, fostering transparency and enhancing their overall experience.

Real-Time Reporting:

Benamic provided Hotpoint with access to a dynamic online platform to monitor the campaign’s progress in real-time. This valuable data was instrumental for strategic decision-making and evaluating the campaign’s success.

CHALLENGING CONVENTIONS, FOSTERING SMARTER CHOICES

04 Reflecting on the Impact & Results

The ‘Change for the Better’ promotion, seamlessly executed by Benamic’s robust promotional management services, met its ambitious target.

As an integral part of the broader campaign, the promotion achieved high engagement, with thousands of consumers participating by ‘exchanging’ their old appliances, thereby increasing demand for Hotpoint’s wide range of products.

These results underscore the value of considering promotions as part of an integrated marketing campaign plan. The synergy of sales promotions with broader marketing initiatives can significantly enhance the effectiveness and reach of individual promotions, leading to a high-impact consumer response and robust growth metrics.

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