Optimum Nutrition | Winning Starts with Recovery

Glanbia approached us with two campaign objectives - to drive sales of Optimum Nutrition Gold Standard 100% Whey and increase market share across European Countries. When choosing the appropriate type of promotion, it was imperative to maintain the premium image and exciting dynamic of the brand.

Solution

Considering the driven and competitive mindset of ON’s audience, we identified Prizes as being a successful means of incentivising the purchase of Gold Standard 100% Whey. We placed the prizes into two categories. Premium prizes compiled of gym-associated products from established brands. Secondary prizes promoted ON further with branded merchandise - shakers, bottles, and product samples.