Denon | Trade In Your Old Music System

Denon were looking to test the brand loyalty of competitor's customers and increase their own brand awareness. We partnered to run a Trade-In campaign where Denon accepted competitor products for cashback validation, thus increasing Denon sales while reducing the amount of competitors products in the market.

Process

1. The customer delivers their old product to an authorised HEOS re-seller when purchasing a qualifying HEOS product.
2. The claim form is completed on the campaign's promotion landing page.
3. The claim is reviewed and validated/rejected.
4. Valid cashback payments are transferred to customer.