Dyson | Pure Hot + Cool Link Purifier

With the launch of the new Dyson Pure Hot + Cool Link Purifier, we created a free trial campaign to maximise sales of the new product and enhance the brand’s image.

Process

1. Customer purchases the product from a qualifying retailer.
2. Customer trials the product for up to 30 days.
3. Customer decides to return the product during the trial and visits the promotional site.
4. Customer completes the registration form and uploads the proof of purchase.
5. Upon review and validation, the customer is provided with a prepaid postal label to return the product.
6. Upon receipt, a refund is issued directly into the participant’s bank account.