Optimising GWP Campaigns: Tailoring Promotions for Different Customer Types

To maximise the effectiveness of your GWP campaigns, it’s essential to consider the needs and preferences of various customer segments. While there are many types of customers, here’s some ideas on how to optimise your campaigns for high spenders, new customers and loyal fans:

• High Spenders: Offer high-quality, exclusive gifts that elevate their shopping experience. Consider a tiered GWP system for even more spending motivation.
• New Customers: Create a memorable experience by offering gifts that showcase your brand’s best. Keep the redemption process simple for a smooth first impression.
• Loyal Customers: Reward their loyalty with gifts that complement previous purchases or provide early access to new products. Bonus points for a loyalty program that incorporates GWP campaigns!

Remember, it’s crucial for each business to take the time to consider who they are targeting to create an effective GWP campaign.