Back-to-School Promotional Strategies for Consumer Electronics Brands
Consumer electronics marketers, are you ready for the back-to-school season? Find out key consumer trends and winning promotional…
Influencer Marketing: The Winning Strategy for Your 2024 Summer Campaign
Boost your summer marketing with influencer campaigns. Build effective collaborations with practical tips, tested strategies, and…
Pros and Cons of Cashback Payment Options: A Guide for Marketers
Deep dive into the most popular payout options and find out how to choose the most cost-effective cashback payment method for…
Buy and Try Promotions — How to Increase Product Adoption and Reduce Returns
Explore the benefits of Buy and Try promotions in increasing sales and reducing returns. Learn from top brands like Tesla use…
Sales Promotions For A New Product Launch
You walk into a store and have the option between two different brands of air fryer. Brand A is selling at the normal price, but…
Back-to-School Promotional Strategies for Consumer Electronics Brands
Consumer electronics marketers, are you ready for the back-to-school season? Find out key consumer trends and winning promotional…
What You Need to Know Before Running a Trade-In Promotion
Why do top brands use trade-in and trade-up campaigns to boost sales and engage customers? Discover the benefits of these…
Influencer Marketing: The Winning Strategy for Your 2024 Summer Campaign
Boost your summer marketing with influencer campaigns. Build effective collaborations with practical tips, tested strategies, and…
Gifts Galore: Supercharge Your Brand with Gift with Purchase Campaigns
A Gift with Purchase (GWP) campaign is a cost-effective way to maximise sales while maintaining desired price points and without…
Pros and Cons of Cashback Payment Options: A Guide for Marketers
Deep dive into the most popular payout options and find out how to choose the most cost-effective cashback payment method for…
Localising Your Global Campaign to Truly Connect with Your Audience
Master global campaigns localisation to connect with your audiences worldwide. Learn from global brands' mishaps and successes.
Marketing Lessons from Award-Winning Music and Movies | Part 2
Learn valuable lessons from Avatar, The Lord of the Rings, and Spotify Wrapped to elevate your marketing campaigns and drive…
4 Marketing Lessons from Award-Winning Music and Movies | Part 1
Learn how award-winning music and movies can provide valuable insights to create effective marketing campaigns that connect…
Cashback Promotions: How Do They Work?
With a well-executed cashback campaign, businesses can achieve great results, both in terms of increased revenue and better…
Oscar-worthy promotional tactics to activate brand-movie partnerships
Lights, camera, action! With the countdown to the Oscars now in full swing, we’ve pulled together some insight into how and why…
How to respond to sudden changes in consumer behaviour with last- minute sales promotions
Discover how to turn sudden changes in consumer behaviour to your advantage with last-minute sales promotions. Learn how to…
The Power of Promotions: Crafting Long-Term Love Stories, Sparking New Flames and Avoiding Brand Breakups
Transform Valentine's Day 2024 with targeted promotions and loyalty tactics. Learn to engage customers meaningfully and avoid…
How to seamlessly leverage key 2024 marketing trends within promotional activity
Explore how 2024's marketing trends can elevate your promotional tactics. Learn from real-world cases like Google’s Pixelbook and…