Promotions to Boost Brand Awareness
Drive interaction, excitement, and reach to expand your audience effectively.
Promotions to Build Trust and Confidence
Strengthen credibility and promote customer consideration through reliable assurances.
Promotions to Drive Immediate Sales
Enhance your product’s value with tangible benefits that drive instant sales.
Promotions to Boost Loyalty and Retention
Forge stronger connections and boost retention with custom reward programs.
End-to-end Promotion Management
From planning to claim validation and customer queries
Client Experience
Your Strategic Promotions Partner
Trust & Security
Elevate trust, ensure compliance, and protect your promotional investments
Enhance Your Campaigns
Gain the insights and inspiration you need for next-level campaigns.
Optimise Your Strategy
Tools for better planning and budgeting.
Sales Promotions for New Customer Acquisition
- Popular types of Sales Promotions
- Step One: Define Your Goals
- Step Two: Identify Your Target Audience
- Step Three: Choose Your Promotion Type
- Step Four: Craft Compelling Messaging
- Step Five: Selecting Your Channels and Timing
- Step Six: Set Your Promotion Budget
- Step Seven: Conduct a Risk Assessment
- Step Eight: Plan Your Promotion Activity Timeline
- Step Nine: Launch Your Promotion
- Step Ten: Evaluate Your Promotion Performance
- Sales Promotions for Up-Selling and Cross-Selling
- Sales Promotions for New Customer Acquisition
- Conclusion
One of the key benefits of sales promotions is that they can help to attract new customers to your business. These promotions can be used to encourage first-time customers to try your products or services, or to persuade existing customers to refer friends and family.
There are a variety of sales promotions that can be used for customer acquisition. For example, businesses can offer a free trial of their product or service, a limited-time bundle offer, or a reward for referring a friend.
Enhance Campaigns with Our Sales Promotion Workbook
A 10-step guide for sales promotion planning, from goal-setting to post-campaign evaluation.
A free trial is an excellent way for customers to experience the benefits of your product or service without committing to a purchase. This can be especially effective for businesses that offer a subscription service. A limited-time bundle offer, such as a “buy one get one free” deal, can also be a powerful incentive for first-time customers to make a purchase.
Finally, referral promotions can be an effective way to acquire new customers through word-of-mouth marketing. This can be achieved by offering a reward or discount to existing customers who refer friends or family to your business. This not only helps to attract new customers but also encourages existing customers to remain loyal to your brand.