TomTom | Rider 410

To gain market share across selected EU countries for their new Rider 410 GPS navigator, TomTom were in search of a strategy. We delivered an engaging Gift with Purchase campaign to achieve TomTom’s set objectives.

Process

Upon purchasing a TomTom Rider 410 product:

1. Customer visits the promotional page and selects the relevant country flag.
2. Customer is directed to a secondary landing page and then to the claim form.
3. Customer completes form and uploads proof of purchase.
4. Upon verification, a unique code is issued to the participant to order the free Car Mounting Kit via the TomTom site.