Panasonic | Lumix G Voucher Campaign

Panasonic were looking to push the Lumix G camera range across Europe, to avoid negatively effecting the premium product's perception and price point we implemented a Free Gift campaign. The additional incentive of free Adobe software widely used by photographers encourage sales over a short time period.

Process

Upon purchasing a qualifying Lumix product consumers:

1. Visit the campaign's landing page and select their country.
2. Completes the claim form and uploads proof of purchase.
3. Upon validation the customer receives a unique download link to install the free Adobe software.