Panasonic were looking to push the Lumix G camera range across Europe, to avoid negatively effecting the premium product’s perception and price point we implemented a Free Gift campaign. The additional incentive of free Adobe software widely used by photographers encourage sales over a short time period.
Upon purchasing a qualifying Lumix product consumers:
ClientPanasonicPromotionGift with PurchaseTerritoriesSpain, Netherlands, Czech Republic, Hungary and PolandDuration2 Months
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