Canon | EOS Video Pro Campaign

To drive sales of selected Canon EOS and XC10 cameras, we developed an attractive trade-in cashback campaign. This campaign aimed not only to push sales of the promotional products but also to increase brand awareness and customer loyalty.

Process

1. Customer purchases a qualifying product from a participating Canon retailer.
2. Customer downloads and completes certification to confirm trade-in of old product.
3. Customer completes the online claim form, uploads proof of purchase and copy of trade-in certification.
4. Claim is reviewed and, upon validation, the cashback amount is issued to the participant.
5. All campaign data is tracked and presented to the client.