Mattel (Fisher-Price) objective was to build brand loyalty and resonance among mothers and expectant mothers, this feel good campaign gifted mothers with a branded pre-loaded debit card which could be used for the purchase of a Fisher-Price Rock-a-Stack toy. No prior purchase or commitment was required of participants.
ClientMattelPromotionPrepaid CardTerritoriesGermany, Austria, Switzerland and LiechtensteinDuration5 Months
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