Fisher Price | Discover the First Wonder

Mattel (Fisher-Price) objective was to build brand loyalty and resonance among mothers and expectant mothers, this feel good campaign gifted mothers with a branded pre-loaded debit card which could be used for the purchase of a Fisher-Price Rock-a-Stack toy. No prior purchase or commitment was required of participants.

Process

1. Mothers (or expectant mothers) visit the campaign landing page.
2. Complete and submit the form.
3. Submissions are validated against qualifying criteria.
4. Prepaid cards are issued to successful participants which are then used in-store.