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Gifts Galore: Supercharge Your Brand with Gift with Purchase Campaigns

A Gift with Purchase (GWP) campaign is a cost-effective way to maximise sales while maintaining desired price points and without…

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Pros and Cons of Cashback Payment Options: A Guide for Marketers

Deep dive into the most popular payout options and find out how to choose the most cost-effective cashback payment method for…

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Localising Your Global Campaign to Truly Connect with Your Audience

Master global campaigns localisation to connect with your audiences worldwide. Learn from global brands' mishaps and successes.

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Marketing Lessons from Award-Winning Music and Movies | Part 2

Learn valuable lessons from Avatar, The Lord of the Rings, and Spotify Wrapped to elevate your marketing campaigns and drive…

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4 Marketing Lessons from Award-Winning Music and Movies | Part 1

Learn how award-winning music and movies can provide valuable insights to create effective marketing campaigns that connect…

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Cashback Promotions: How Do They Work?

With a well-executed cashback campaign, businesses can achieve great results, both in terms of increased revenue and better…

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Oscar-worthy promotional tactics to activate brand-movie partnerships

Lights, camera, action! With the countdown to the Oscars now in full swing, we’ve pulled together some insight into how and why…

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How to respond to sudden changes in consumer behaviour with last- minute sales promotions

Discover how to turn sudden changes in consumer behaviour to your advantage with last-minute sales promotions. Learn how to…

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The Power of Promotions: Crafting Long-Term Love Stories, Sparking New Flames and Avoiding Brand Breakups

Transform Valentine's Day 2024 with targeted promotions and loyalty tactics. Learn to engage customers meaningfully and avoid…

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How to seamlessly leverage key 2024 marketing trends within promotional activity

Explore how 2024's marketing trends can elevate your promotional tactics. Learn from real-world cases like Google’s Pixelbook and…

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Influencer and Brand Partnerships

Supercharge Your Holiday Giveaways with Influencer and Brand Collaborations

Holiday giveaways are a key promotional tactic marketers can deploy to ensure their brand stands out from the crowd. We’ve talked…

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Brand CSR and Sustainability

Leveraging Promotions to Support Brand CSR and Consumer Engagement

Explore the art of blending promotions with brand CSR. Our blog discusses how aligning marketing strategies with social…

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Inclusive Marketing for Campaigns That Truly Resonate

Explore inclusive marketing in promotions: authentically engage diverse groups for genuine brand connections and lasting impact.

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Promiscuous Shoppers: Who Are They and How Can Your Brand Leverage Their Shopping Habits?

Explore the untapped potential of promiscuous shopping habits. Dive into our insights to craft campaigns that resonate and turn…

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Not Just a Price Tag: Black Friday Strategies That Add Real Value

Black Friday redefined: It's not just about slashing prices. Uncover strategies that add lasting value.

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