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Localising Your Global Campaign to Truly Connect with Your Audience
Master global campaigns localisation to connect with your audiences worldwide. Learn from global brands' mishaps and successes.
Marketing Lessons from Award-Winning Music and Movies | Part 2
Learn valuable lessons from Avatar, The Lord of the Rings, and Spotify Wrapped to elevate your marketing campaigns and drive…
4 Marketing Lessons from Award-Winning Music and Movies | Part 1
Learn how award-winning music and movies can provide valuable insights to create effective marketing campaigns that connect…
Supercharge Your Holiday Giveaways with Influencer and Brand Collaborations
Holiday giveaways are a key promotional tactic marketers can deploy to ensure their brand stands out from the crowd. We’ve talked…
Leveraging Promotions to Support Brand CSR and Consumer Engagement
Explore the art of blending promotions with brand CSR. Our blog discusses how aligning marketing strategies with social…
Inclusive Marketing for Campaigns That Truly Resonate
Explore inclusive marketing in promotions: authentically engage diverse groups for genuine brand connections and lasting impact.
Promiscuous Shoppers: Who Are They and How Can Your Brand Leverage Their Shopping Habits?
Explore the untapped potential of promiscuous shopping habits. Dive into our insights to craft campaigns that resonate and turn…
Not Just a Price Tag: Black Friday Strategies That Add Real Value
Black Friday redefined: It's not just about slashing prices. Uncover strategies that add lasting value.
Brand Trust: The Silent Force Behind Every Purchase Journey
Trust isn't just a feeling; it's the bedrock of authentic brand-consumer relationships. Explore the intricate journey from…
How The 2023 Rugby World Cup Offers Fresh Marketing Avenues for Brands
he 10th Men’s Rugby World Cup in France isn’t just a feast for sports enthusiasts. It's a golden stage for brands to shine and…
Sport-Related Marketing Campaigns to Take Inspiration From in 2023 and 2024
67% of sports fans find brands more appealing if they sponsor sporting events, so there’s much incentive to involve your brand in…
Defensive Marketing 101: How to Protect and Grow Your Market Share
Unlock the secrets of defensive marketing to safeguard your market share. Learn tactics that work.
From Practicality to Pleasure: Balancing Hedonic and Utilitarian Appeals in Marketing
Explore how brands weave practicality and pleasure into irresistible marketing magic. Dive into real success stories now!
Summer Marketing: A Guide to Sizzling Summer Campaigns
Get insights on how to boost your summer marketing efforts. Learn about consumer behavior changes in the summer season,…
Harnessing the Power of FOMO for Limited-Time Promotions: Engaging Customers and Boosting Sales
Uncover the secret to enhancing your marketing strategy with the power of FOMO. Learn how to create an irresistible sense of…
Sales Promotions Beyond the Short-Term: Aligning Your Strategy with Long-Term Marketing Goals
Discover the power of sales promotions beyond quick wins. Learn how they can drive sustainable growth, shape consumer behavior,…
Trade Promotions: Channel Incentives and Retail Partner Strategies
Dive into the dynamic landscape of trade promotions: strategies to enhance sales, build enduring partnerships, and navigate your…
Decoding the Cashback vs Discount Dilemma: 8 Key Factors for Marketers to Consider
Choosing the right promotion—cashback or discount—can be pivotal to your marketing strategy. It's more than a coin toss; it's a…