Marketing in a Recession: Why Discounting Isn’t the Answer When the Economy Declines

Everyone pinches the pennies when times are tough. People start earning less,…


What You Need to Know Before Running a Trade-In Promotion

In a competitive consumer landscape, it can be difficult for brands to stand…


Do digital marketers hate personal social media?

Are you a digital marketer? Is social media a big chunk of your workload? Let…


3 lessons weve learned from 10 years of promotions

Every single business out there can benefit from running promotions, whether…


Promotional Perfection: Apple’s ‘Shot on IPhone’ Campaign Using User Generated Content

Each month, we here at Sales Promotions take one of the most successful…


Black Friday: 4 Tips to Top the Competition

There is much debate about the origin of the term ‘Black Friday’, but you don’t…


The Future of Influencer Marketing: Our Predictions

The world of marketing is ever changing, with new methods of promoting your…


Using Cashback, Sweepstakes or Trade in Promotions to Dominate the ‘Back to School’ Market

The back to school season is always saturated with discounts, sales and offers…


World Cup Promotions We Like to Remember Time and Time Again

Football fever is in the air once more as FIFA World Cup unites fans all around…