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Sharing insights and advice on all things marketing, from running successful global campaigns to understanding the latest trends and technologies. Stay tuned for updates!

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5 Mistakes to Avoid to Run a Successful Promotional Campaign

21st May 2025
Time IconRead time: 7 mins

Discover the key consumer electronics and appliance trends for 2025! Find out which products will drive sales, what influences buyer decisions, and how to boost…

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Drive SalesGain Trust

Happy Running Promotions In-House? Here’s What Might Be Slipping Under Your Radar

9th April 2025
Time IconRead time: 7 mins

Discover the key consumer electronics and appliance trends for 2025! Find out which products will drive sales, what influences buyer decisions, and how to boost…

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Build LoyaltyDrive SalesGain Trust

Consumer Electronics and Appliances Trends to Watch in 2025

25th March 2025
Time IconRead time: 7 mins

Discover the key consumer electronics and appliance trends for 2025! Find out which products will drive sales, what influences buyer decisions, and how to boost…

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Drive Sales

Top Marketing Trends to Revive Loyalty in 2025

14th November 2024
Time IconRead time: 14 mins

From the rise of socials to sustainable marketing, let's look at B2C marketing trends for 2025 how to integrate them into your promotions.

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Build LoyaltyCreate BuzzDrive SalesGain Trust

Our Readers’ Favourites: A Look Back at 2024’s Key Insights

10th December 2024
Time IconRead time: 14 mins
Man smiling looking at his smartphone
Drive Sales

Christmas Shoppers Insights and Campaign Ideas for Targeting Different Markets

23rd October 2024
Time IconRead time: 14 mins
Women enjoying Christmas shopping together
Create Buzz

Brand Awareness: Tackling the Measurement Challenge and Proving Its Value

24th September 2024
Time IconRead time: 14 mins
Man shouting into megaphone wearing sun glasses
Drive Sales

Cut Customer Acquisition Costs with Strategic Consumer Incentives

4th September 2024
Time IconRead time: 7 mins
Woman checking spreadsheet on her desktop
Drive Sales

Consumers Hunt for Black Friday Deals As Soon As October…Ready to Launch Early Campaigns?

1st August 2024
Time IconRead time: 7 mins
a young couple looking at different televisions in an electronics store.
Gain Trust

Buy and Try Promotions — How to Increase Product Adoption and Reduce Returns

26th July 2024
Time IconRead time: 6 mins
Man and Woman looking at different washing machines in an electrical appliance shop
Drive Sales

Back-to-School Promotional Strategies for Consumer Electronics Brands

2nd July 2024
Time IconRead time: 6 mins
School Class of young Children and a teacher in front of computers
Drive Sales

What You Need to Know Before Running a Trade-In Promotion

12th June 2024
Time IconRead time: 10 mins
Man holding a iPhone
Create Buzz

Influencer Marketing: The Winning Strategy for Your 2024 Summer Campaign

22nd May 2024
Time IconRead time: 9 mins
a woman taking a picture of a beachside town in the distance
Gain Trust

Localising Your Global Campaign to Truly Connect with Your Audience

10th April 2024
Time IconRead time: 7 mins
2 standing globes with various country flags sticking out of them
Create Buzz

Marketing Lessons from Award-Winning Music and Movies | Part 2

7th March 2024
Time IconRead time: 8 mins
a gold trophy in line with navy trophy's
Create Buzz

4 Marketing Lessons from Award-Winning Music and Movies | Part 1

4th March 2024
Time IconRead time: 9 mins
a man with his arms up in celebration holding a academy award
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