Summer Marketing: A Guide to Sizzling Summer Campaigns
Get insights on how to boost your summer marketing efforts. Learn about consumer behavior changes in the summer season,…
Harnessing the Power of FOMO for Limited-Time Promotions: Engaging Customers and Boosting Sales
Uncover the secret to enhancing your marketing strategy with the power of FOMO. Learn how to create an irresistible sense of…
Sales Promotions Beyond the Short-Term: Aligning Your Strategy with Long-Term Marketing Goals
Discover the power of sales promotions beyond quick wins. Learn how they can drive sustainable growth, shape consumer behavior,…
Gifts Galore: Supercharge Your Brand with Gift with Purchase Campaigns
A Gift with Purchase (GWP) campaign is a cost-effective way to maximise sales while maintaining desired price points and without…
Sales Promotions For A New Product Launch
You walk into a store and have the option between two different brands of air fryer. Brand A is selling at the normal price, but…
Clarity in Promotion Communication: Lessons from ‘Pepsi, Where’s My Jet?’
Are your sales promotions clear and prescriptive enough to avoid legal trouble? Learn from the infamous case of the 'Pepsi…
Cashback Promotions: How Do They Work?
With a well-executed cashback campaign, businesses can achieve great results, both in terms of increased revenue and better…
How To Successfully Reduce Your Time Spent Online – Even If You Work In Marketing
Spending too much time ‘online’ can be exhausting and has proven to lead to stress and mental fatigue. Stepping away from it from…
Increase Sales and Brand Loyalty by Running a ‘Gift with Purchase’ Campaign
According to research conducted by Harris Interactive, a colossal 90% of consumers say a free gift with a purchase increases…
3 Simple Habits That Make For A Successful Marketer
Your time is precious and knowing what is most worthy of it can be overwhelming. However, sometimes, the simple things can be the…
3 Things Marketers Should do to Prepare for Important Budget Meetings
Help your CEO or Chief Financial Officer see your vision and taste the victory that it’ll bring. But be ready for queries and…
How a ‘Try Before You Buy’ Campaign Can Help Your Brand Drive Sales
In this day and age, retail consumers are faced with more options than ever before and it can be overwhelming at times. What’s…
I’ve Got A Text! ‘Love Island Star’s Instagram Competitions Failing to Comply with ASA Standards’
Popular Love Island stars often take to Instagram after their time in the villa to promote brands, products and competitions.…
Feeling Marketing Burnout? You’re Not Alone
As a marketeer, you must work hard to ‘stay ahead of the pack’, to get to grips with emerging technologies, are constantly…