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Our Readers’ Favourites: A Look Back at 2024’s Key Insights
10th December 2024
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Buy and Try Promotions — How to Increase Product Adoption and Reduce Returns
26th July 2024
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Localising Your Global Campaign to Truly Connect with Your Audience
10th April 2024
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Leveraging Promotions to Support Brand CSR and Consumer Engagement
16th November 2023
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Inclusive Marketing for Campaigns That Truly Resonate
26th October 2023
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Brand Trust: The Silent Force Behind Every Purchase Journey
14th September 2023
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Clarity in Promotion Communication: Lessons from ‘Pepsi, Where’s My Jet?’
14th February 2023
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Marketing in a Recession: Why Discounting Isn’t the Answer When the Economy Declines
8th November 2022
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3 Simple Habits That Make For A Successful Marketer
25th January 2022
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3 Things Marketers Should do to Prepare for Important Budget Meetings
10th January 2022
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I’ve Got A Text! ‘Love Island Star’s Instagram Competitions Failing to Comply with ASA Standards’
14th October 2021
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Feeling Marketing Burnout? You’re Not Alone
10th August 2021