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Cashback Promotions: How Do They Work?
With a well-executed cashback campaign, businesses can achieve great results, both in terms of increased revenue and better…
Oscar-worthy promotional tactics to activate brand-movie partnerships
Lights, camera, action! With the countdown to the Oscars now in full swing, we’ve pulled together some insight into how and why…
How to respond to sudden changes in consumer behaviour with last- minute sales promotions
Discover how to turn sudden changes in consumer behaviour to your advantage with last-minute sales promotions. Learn how to…
Promotion Playbook Series – Part 4: Building Bonds: Promotions that Enhance Loyalty and Retention
Boost customer loyalty and secure repeat business with our insightful guide on effective promotional strategies.
Promotion Playbook Series – Part 3: Promotions that Promise: Building Customer Trust and Confidence
Uncover the power of trust-building in our latest blog entry, part 3 of our Promotion Playbook series. We delve into how…
Promotion Playbook Series – Part 2: Unlocking Business Potential with Sales Boosting Promotions
Ready to accelerate your sales? Our Promotion Playbook Series dives deep into the world of sales boosting promotions. Explore the…
Promotion Playbook Series – Part 1: Brand Awareness Promotions that Amplify Your Reach
From the flood of businesses all vying for customer attention, how do you ensure your brand sails smoothly and stands out? Dive…
Sales Promotion Planning: A Comprehensive Guide
Imagine this - you have a fantastic product or service, and you know it’s something that people will love. However, despite your…
Clarity in Promotion Communication: Lessons from ‘Pepsi, Where’s My Jet?’
Are your sales promotions clear and prescriptive enough to avoid legal trouble? Learn from the infamous case of the 'Pepsi…
How To Successfully Reduce Your Time Spent Online – Even If You Work In Marketing
Spending too much time ‘online’ can be exhausting and has proven to lead to stress and mental fatigue. Stepping away from it from…
Increase Sales and Brand Loyalty by Running a ‘Gift with Purchase’ Campaign
According to research conducted by Harris Interactive, a colossal 90% of consumers say a free gift with a purchase increases…
3 Simple Habits That Make For A Successful Marketer
Your time is precious and knowing what is most worthy of it can be overwhelming. However, sometimes, the simple things can be the…
3 Things Marketers Should do to Prepare for Important Budget Meetings
Help your CEO or Chief Financial Officer see your vision and taste the victory that it’ll bring. But be ready for queries and…
I’ve Got A Text! ‘Love Island Star’s Instagram Competitions Failing to Comply with ASA Standards’
Popular Love Island stars often take to Instagram after their time in the villa to promote brands, products and competitions.…
Feeling Marketing Burnout? You’re Not Alone
As a marketeer, you must work hard to ‘stay ahead of the pack’, to get to grips with emerging technologies, are constantly…