Categories

Buy and Try Promotions — How to Increase Product Adoption and Reduce Returns

Explore the benefits of Buy and Try promotions in increasing sales and reducing returns. Learn from top brands like Tesla use…

Read More

Sales Promotions For A New Product Launch

You walk into a store and have the option between two different brands of air fryer. Brand A is selling at the normal price, but…

Read More

Back-to-School Promotional Strategies for Consumer Electronics Brands

Consumer electronics marketers, are you ready for the back-to-school season? Find out key consumer trends and winning promotional…

Read More

What You Need to Know Before Running a Trade-In Promotion

Why do top brands use trade-in and trade-up campaigns to boost sales and engage customers? Discover the benefits of these…

Read More

Free Gift Promotion

Gifts Galore: Supercharge Your Brand with Gift with Purchase Campaigns

A Gift with Purchase (GWP) campaign is a cost-effective way to maximise sales while maintaining desired price points and without…

Read More

Pros and Cons of Cashback Payment Options: A Guide for Marketers

Deep dive into the most popular payout options and find out how to choose the most cost-effective cashback payment method for…

Read More

Cashback Promotions: How Do They Work?

With a well-executed cashback campaign, businesses can achieve great results, both in terms of increased revenue and better…

Read More

Oscar-worthy promotional tactics to activate brand-movie partnerships

Lights, camera, action! With the countdown to the Oscars now in full swing, we’ve pulled together some insight into how and why…

Read More

How to respond to sudden changes in consumer behaviour with last- minute sales promotions

Discover how to turn sudden changes in consumer behaviour to your advantage with last-minute sales promotions. Learn how to…

Read More

The Power of Promotions: Crafting Long-Term Love Stories, Sparking New Flames and Avoiding Brand Breakups

Transform Valentine's Day 2024 with targeted promotions and loyalty tactics. Learn to engage customers meaningfully and avoid…

Read More

How to seamlessly leverage key 2024 marketing trends within promotional activity

Explore how 2024's marketing trends can elevate your promotional tactics. Learn from real-world cases like Google’s Pixelbook and…

Read More

Influencer and Brand Partnerships

Supercharge Your Holiday Giveaways with Influencer and Brand Collaborations

Holiday giveaways are a key promotional tactic marketers can deploy to ensure their brand stands out from the crowd. We’ve talked…

Read More

Inclusive Marketing for Campaigns That Truly Resonate

Explore inclusive marketing in promotions: authentically engage diverse groups for genuine brand connections and lasting impact.

Read More

Promiscuous Shoppers: Who Are They and How Can Your Brand Leverage Their Shopping Habits?

Explore the untapped potential of promiscuous shopping habits. Dive into our insights to craft campaigns that resonate and turn…

Read More

Not Just a Price Tag: Black Friday Strategies That Add Real Value

Black Friday redefined: It's not just about slashing prices. Uncover strategies that add lasting value.

Read More