When it comes to marketing, there is always so much to consider — your website, social media, content, SEO, tools, business management, and more.
Marketing podcasts are a great way of keeping up with the latest industry trends and discovering new ideas to implement when you get those dreaded creative blocks. They are also one of the best ways to consume information, tips and insights from experts in the industry.
The question is, how do you decide what to listen to when there are thousands of podcasts to choose from?
We’ve done our research and according to industry experts and marketing professionals, here are the podcasts they find most useful. And we happen to agree with them — these are some of the best marketing podcasts out there, and each of them will provide marketing insights you can use.
01. Copyblogger FM
Copyblogger FM is a weekly podcast hosted by Tim Stoddart (Co-founder of Authentikhq) and Darrell Vesterfelt (Copyblogger partner.) Each week, they host a cast of rotating experts that analyse content marketing, copywriting, email marketing, conversion optimisation, and more.
Their podcast focuses on easily digestible bite-size episodes, perfect for listening to during a coffee break. Some of their recent episode topics include:
- Marketing Segmentation and Personalisation
- How to Get More of the Right Things Done
- Why the Future Is Still Email
- How Smart, Nimble Companies Are Using Webinars Today
So, technically it’s not just about copywriting, but an array of relevant marketing topics.
02. Marketing over coffee
The Marketing Over Coffee podcast covers both classic and new marketing. The hosts, John J. Wall and Christopher S. Penn publish the show every week on Thursday mornings. Each show is about 20 minutes long and is filled with the kinds of marketing tips and tricks that you can only get from casual conversation outside of the office.
They routinely cover topics such as:
- Staying up to date with social networks
- Search engine optimisation and search marketing
- Email marketing, multivariate testing, and copywriting
- “Old school” offline marketing campaigns
03. Social media marketing
Hosted by Social Media Examiner’s founder Michael Stelzner, this podcast has been consistently ranking in top 10 marketing podcast lists for the last seven years.
Each week, Stelzner shares success stories and expert interviews from leading social media marketing pros in a 45-minute podcast. It’s packed with helpful tips and anecdotes on topics like Facebook ads, IGTV, and more. You’ll discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing.
04. Call to action
The Call to Action marketing podcast by Unbounce features remarkable online marketing success stories and fails – and how you can apply the lessons learned to your own marketing campaigns.
Every Wednesday, experts in the digital marketing field talk about Conversion Rate Optimization, Pay Per Click Marketing, A/B Testing, Social Media Marketing, Content Marketing, Copywriting, Landing Page Optimisation and more.
05. Perpetual traffic
Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns and Amanda Powell. The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid and organic.
They share digital marketing strategies that are working right now with marketers from all over the world. They cover topics such as acquisition, optimisation and customer retention.
You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips for improving your conversion rates, and exclusive offers for marketing optimisation tools, events and resources.
06. HBR Ideacast
HBR’s Ideacast is a weekly podcast featuring the leaders in business and management. It is consistently voted one of the top business podcasts out there. From an interview with Evernote CEO Phil Libin on the new ways we work to a discussion about how CEOs are succeeding in Africa, the HBR team covers a range of executive-level topics on a weekly basis.
The best part? It’s stackable. Each episode is usually under 20 minutes and accompanied by a longer piece of content on the HBR website.
07. The science of social media
The Science of Social Media from the good folks at Buffer is a weekly podcast exploring best-practices, stories, inspiration and insights from top social media marketing experts. Buffer’s blog is outstanding, so it’s no surprise that their podcast is as inspiring.
Every Monday they share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Their content will appeal to anyone and everyone practicing social media marketing. Whether you’re a social media team of one, business owner, e-commerce marketer, growth strategist, or part of an emerging global brand, you’re sure to find something actionable in each and every episode. As if that’s not enough, they regularly have amazing hosts like Mari Smith and Neil Patel on the show.
This podcast is a fun and insightful listen — like social media should be.
08. The Tim Ferriss show
Tim Ferriss is an early-stage technology investor/advisor who has worked with some of the tech world’s biggest companies including Facebook, Uber and Shopify. He has also written five No. 1 New York Times bestsellers, including the insanely popular The 4-Hour Workweek. His podcast, The Tim Ferriss Show, is the first business/interview podcast to pass 100,000,000 downloads. It has now surpassed a whopping 400M downloads.
Each episode, the best-selling author and entrepreneur invites world-class performers from eclectic areas (investing, sports, business, art, etc.) to extract the tactics, tools, and routines they use. This includes their favourite books, morning routines, exercise habits, time-management tricks, and more.
Past guests on Ferriss’ podcast include Arnold Schwarzenegger, LeBron James, Edward Norton, Tony Robbins, Maria Sharapova, Jamie Foxx, Vince Vaughn, Jon Favreau, Mike Shinoda, Ray Dalio, Doris Kearns Goodwin, Peter Thiel, Marc Andreessen, Rick Rubin, Reid Hoffman, and 300+ more.
Tim Ferriss epitomises the growth hacker and with a strong reputation and best-selling books under his belt, his advice is worth listening to.
09. This old marketing
This Old Marketing is a podcast by Content Marketing Institute. Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, co-host the 60-minute show to talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers.
Each episode features a discussion of content marketing headlines and rants from Joe and Robert on what’s going on in the industry. From digital marketing news to real-life examples of campaigns that you can learn from, this podcast covers many different topics and provides a well-rounded conversation around all things modern marketing.
“Although most people think content marketing is brand new, telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines. This Old Marketing is our tribute to that fact.”
THIS OLD MARKETING
10. Social pros
When it comes to social media marketing podcasts, Social Pros is a classic. Launched in 2012, it is one of the oldest and most popular social media podcasts out there. The hosts, Jay Baer (Convince & Convert) and Adam Brown (Salesforce) talk to leading social strategists who staff, operate, and measure social media initiatives for some of today’s biggest brands.
They dive into the inside stories and behind-the-scenes strategies of how huge companies like Ford, Dell, IBM, ESPN, and more manage and measure their social media programs. They also offer advice, discuss new tools, current trends and ideas, and debunk marketing myths.
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